Starting December 12th customers can order cookies from scouts online for the first time ever and have the boxes shipped directly to your home. The organization also has a new app that will point you to local troops’ booth sales in your area.
The 102-year-old nonprofit’s decision to go digital might just be the great leveler—not only for people who want to buy the cookies, but for the girls selling them.
Now, all a Girl Scout will need to do to sell a box of cookies is to know someone’s e-mail address, which she can use to “invite” the person to her personalized web page. The page will be hosted on the Girl Scouts’ “Digital Cookie” platform, where buyers can do their own ordering and use a credit card to pay. The scout’s personal information will be limited to her first name, and whatever else she puts on her (parent-approved) website.
It’s a whole different era of Girl Scout Cookie-selling hustle, one that has more to do with collecting e-mail addresses and digital sales than it does with where your parents physically work or your pre-teen sales patter. On the downside, raising the technological bar for participation might make it even more difficult for girls from poorer families, and give a sizable advantage to those from tech-savvy households. And, of course, we might all need to get ready for an onslaught of “Buy my cookies” spam.
But if a scout prefers to go door to door or deal directly with buyers, she can still do that. Only now, she’ll have a mobile app she can use to take orders.
Girl Scout Thin Mints and Peanut Butter Patties Now On The Web
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