(CNN) Taco Bell is doing away with kids' meals and toys at all U.S. restaurants.
The company announced Tuesday they will phase out the children's items by next year.
In a statement, Taco Bell's CEO said it "no longer makes sense" to spend resources for kids' meals and toys and that the change will have an "insignificant" impact on sales.
Taco Bell says it is the first national fast food chain to eliminate kids' meals.
The move comes amid pressure from health groups for the fast food industry to improve the nutrition of kids' meals.
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